SAi sponsored articles
Showtime: The changing shape of print/sign industry exhibitions and why that’s good news for you the visitor
There was a time not long ago, when some within the large format printing/sign industry predicted the end of tradeshows as we know them, seemingly happy to consign their model to the past and assume a more modern, Internet-driven way of doing things.
Thankfully, these people were wrong – at least insofar as the fundamental demise of tradeshows. Where, perhaps by happenchance, they were right, is that the traditional format has indeed evolved – in a good way.