Aurora Introduces Expressions, a new printable canvas line
Aurora Specialty Textiles Group has launched the Expressions Canvas line, a new canvas collection specially engineered for optimal performance across a broad range of today’s latest digital printers, including latex, UV, solvent and eco-solvent.
Expressions is both robust and versatile, providing Print Service Providers (PSPs) that use different printers with a canvas that can be used across multiple platforms without sacrificing print performance, ink usage or production output.
The new Expressions line offers the full range of popular gloss levels requested by today’s market, from matte, satin, semi-gloss to gloss, all available at widths up to 122” and roll lengths up to 1,100 yards. Aurora, being the manufacturer, also has the ability to provide custom sizes to best meet customer needs.
In addition, Aurora will be adding a Natural Cotton, as well as a lighter-weight décor line of canvas, all available in widths up to 122.”
Independent trials conducted this summer by Color Concepts in Salt Lake City, Utah, demonstrated that Expressions Semi-Gloss--when tested against three leading, respected, commonly used, high quality canvas brands--outperformed the competition in the following critical areas:
1. Superior performance across multiple platforms, allowing PSPs the ultimate flexibility in procuring and inventorying one canvas to meet all of their printing needs.
2. Broadest color gamut at eight, ten and 12 passes, making Expressions Semi-Gloss the premium canvas of choice for discerning customers looking for optimal color output.
3. Expressions Semi-Gloss consistently demonstrated the ability to achieve commercial print quality at 6 to 8 passes, compared to other premium canvas brands, which required 10 to 12 passes to achieve similar quality. The ability to run at high-speed modes increases productivity by as much as 40% and saves ink costs.
Aurora Specialty Textiles Group has developed a proprietary coating for the Expressions line that not only makes it versatile, but also optimally high performing. Expressions is also OBA-free, demonstrating very good archival properties without sacrificing whiteness. Expressions is made from premium 35% cotton/65% polyester fine oxford weave (2-over-1).
Aurora Specialty Textiles Group