animation 2
 AGS logo for Wideformat 120724
 1601 GJS website
SE Lamidesk
LexJetAU 143x118v3
1389_0816_Vinyl_wrap_pull_143_x_118px_fa.jpg
New ad in orange
 
 
 
 
 
 
Join our newsletter mailing list
Email:

Print and Paper Packs a Punch in a Digital World

The results of an international survey by Two Sides provides unique insight into how print and paper is viewed, preferred and trusted by consumers around the globe.

In June 2017, a survey of over 10,700 consumers was commissioned by Two Sides and carried out by leading research company Toluna. Nationally representative surveys were undertaken in ten countries: Australia, Brazil, France, Germany, Italy, New Zealand, South Africa, Spain, the United Kingdom and the United States.GlobalSurveyCoverThe results reveal a strong preference for print when it comes to recreational reading e.g. books, magazines, news etc. 72% of global respondents prefer printed books, compared to only 9% preferring e-books. Significant country differences were also identified: in Germany, 75% of consumers prefer a printed newspaper, but in Spain, only 42%.
Not only is there a global preference for print, there is also greater trust in print. 76% of all respondents believe “fake news” is a worrying trend and only 24% trust the news stories they read on social media. In addition, 63% of all respondents believe reading news in a printed newspaper provides a deep understanding of the story.
The survey also revealed consumers have a negative perception of online advertising. 68% of global respondents say they don’t pay attention to online ads and 62% find them annoying and usually not relevant. 57% of global respondents do their best to block or avoid online ads.
Despite the shift towards receiving digital communications, 89% of consumers believe they should have the right to choose how they receive communications (printed or electronically) from financial organisations and service providers, with a further 77% agreeing they should not be charged more for choosing paper bills and statements.
The common claims assisting this drive to digital, such as “Go Green - Go Paperless” and “Save Trees”, are creating consumer suspicion as 62% of global respondents believe the switch to digital is because the sender wants to save money, not because it is “better for the environment”.
Concerns about security and privacy were also evident. 71% are concerned their personal information held electronically is at risk of being hacked, stolen, lost or damaged and 73% keep paper copies of important documents at home for safety and security.
Overall, findings conclude that consumers trust, enjoy and gain a deeper understanding of information read in print, with signs of digital fatigue and concern for electronic information security and privacy evident.
Key findings specific to survey results of Australia respondents were
• 63% prefer to shop with printed catalogues
• 54% browse and shop for products using a printed catalogue weekly
• 66% can’t remember the last time they willingly clicked an online ad

Accessing the full report at:
www.twosides.info/Survey2017

celmac
WFOL GIFs animated revised
ROJO main FA4
PHD advert new 2
WFOL LEF Series News Tile
jetmark sponsor ad 143x118
0977 optimus animated ad
Conect WFOL
 
 
 

Follow us on
 Twitter, Facebook and LinkedIn and see all our newsletters.
Twitter logo

Facebook logo

Linkedin logo

 

See all our videos on YouTube
YouTube logo