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Mactac rolls out new easy-to-remove label adhesive

PLEASE NOTE: THIS PRODUCT IS FROM MACTAC AMERICAS (A LINTEC COMPANY) AND NOT FROM MACTAC (EUROPE), CHECK AVAILABILITY IN YOUR REGION

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“PUREapply was designed to help customers cleanly and easily remove labels that may have been misapplied initially to quickly replace old labels with new labels,” says Kim Hensley, marketing manager, Mactac. “It is uniquely formulated to provide extended open time for clean removal, allowing the product container to be re-labelled while continuing to offer excellent tack for long-lasting shelf appeal.”

Ideal for semi-rigid or rigid container substrates like high-density polyethylene (HDPE), polypropylene and glass, it forms a strong bond when applied, yet at the same time, provides clean removability, according to the company’s press release.

PUREapply performs well on low-surface energy substrates and is suitable for cold, damp labelling applications. It can be used across a range of applications, including beverage, cosmetics, toiletries, household goods and food packaging labelling.

 This latest advanced adhesive technology delivers ultimate adhesion to go on and stay on packaging and labelling applications while also giving initial removability to help on the label application side. No other adhesive has these performance features.

 PUREapply exhibits: High-Tack; Excellent Initial Removability; Ultimate Adhesion; Exceptional Clarity; Resistance to Water Whitening.

PUREapply is currently available in a 2.4-mil white polypropylene film construction and a 2.0-mil clear polypropylene film construction. Both products include a 1.2-mil polyester liner that is excellent for diecutting, stripping and label dispensing.

Headquartered in Ohio, Mactac - now owned by Lintec - was founded in 1959 and for almost 60 years has been manufacturing and distributing pressure-sensitive adhesive (PSA) materials that are used in label printing, graphic design, packaging, retail display, fleet graphics, automotive assembly, and more. 

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