Looking beyond the RIP: The importance of seeking the right provider
By Michelle Johnson - Marketing Manager at SAi
As the saying goes, ‘the difference between something good and something great, is the attention to detail’. I think this is true of many aspects of life, particularly when it comes to business.

It is often said that fortune favors the brave. From a business perspective, this would suggest that a sense of optimism and general willingness to explore new things and try an approach different to the norm, can improve prosperity.

There was a time not long ago, when some within the large format printing/sign industry predicted the end of tradeshows as we know them, seemingly happy to consign their model to the past and assume a more modern, Internet-driven way of doing things.
Thankfully, these people were wrong – at least insofar as the fundamental demise of tradeshows. Where, perhaps by happenchance, they were right, is that the traditional format has indeed evolved – in a good way.