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PVCA and Visual Connections upgrade partnership on shows, events

A new joint venture agreement between Visual Connections and the Print & Visual Communication Association (PVCA) provides certainty for the future of the industry’s flagship events, and cements the two associations’ longstanding partnership which dates back more than 50 years.


VI First show001
Australia's first printing industry exhibition was in 1955 at Wynyard station concourse, Sydney*

The move comes courtesy of a new agreement signed in early February 2021 between the PVCA (formerly the PIAA) and Visual Connections, which will see the two co-host the events under a new, joint-venture entity, Visual Industries Events.

PVCA CEO Andrew Macaulay joined Peter Harper, CEO of Visual Connections, to announce the new venture, saying it continues a longstanding friendship and working relationship between the two organisations.

VI Macaulay 1
Andrew Macaulay - PVCA

“PVCA and Visual Connections already co-host the industry’s leading trade shows, PacPrint and PrintEx, and our relationship has flourished for many years, through name changes, mergers and industry transformation,” says Macaulay , pointing out that the very first PacPrint exhibition in 1970 was co-hosted by the same two organisations, albeit under different names. (PATEFA/PIAA & GAMAA/VISA - ed)

Macaulay continues: “While many things have changed over the past 50 years, the strength of our partnership, built on the intrinsic relationship between the industry’s suppliers and its businesses, has continued unabated. It is on this strong and positive basis that we have expanded our partnership to include the PICA and National Print Awards and the annual Print2Parliament! event.”

Harper says the joint venture provides a sound basis for the future of the events, adding that the industry’s State and National Awards program, together with Print2Parliament! which plays a vitally important role in raising the profile & priorities of the print, sign, display, packaging and label sector with government; are a ‘perfect fit’ for the Visual Connections' portfolio.

Peter Harper
Peter Harper - VisCon

He says: “We have always been guided by our commitment to supporting a sustainable future for our industry, through education, sponsorships, grants, industry events and networking opportunities. The PacPrint, PrintEx, Visual Impact and Label & Packaging expos are foundational in supporting both industry businesses and their suppliers to invest in the future of our industry.

“The PICA and NPA Awards which recognise and celebrate the achievement of excellence are not only so important for the businesses who work so hard, every single day, to maintain the world-leading standards for which Australia is renowned, but also provide a vital platform to promote our industry, demonstrate the value of ‘buying local’ within Australia, and market our advanced, high-quality offerings around the globe."

Harper adds: “We are also particularly excited to co-host Print2Parliament!, an outstanding initiative which has already made inroads into the recognition and understanding of our sector with senators and others in the corridors of power. We have long supported the event and look forward to working with our colleagues to ensure it continues to deliver even more benefits into the future.”

* Australia's first printing show was held on the concourse of Wynyard train station because it was thought it was the safest to bear the weight of the machinery! Organised by trade publisher Fred Stern.