Australian sustainable toilet paper brand Who Gives a Crap features in this month’s Outdoor Media Association's (OMA) selection of innovative local and international Out of Home (OOH) campaigns. Artist David Hockney's two-and-a-half minute animated video of the sunrise was also recognised.
Power to the poopers
Australia: Sustainable toilet paper brand Who Gives a Crap is proud of their 100 per cent recycled toilet paper and wants you to also help the planet. Donating 50 per cent of its profits to building toilets in the developing world, the campaign says 'power to the poopers' who can change the world by helping the environment and providing sanitation for those in need.
Creative agency: Who Gives a Crap
Out of Home: JCDecaux
Ready, jet-set, go
Australia: In Flinders Street Station in Melbourne, and Central Station in Sydney, Jetstar celebrated its 17th birthday by giving away free flight vouchers. Only running for 24 hours, the campaign enticed commuters to swap the train for a plane by catching the QR code on the jet as it passed across the screen. With the promise of vouchers ranging from $50 to $500, Jetstar continued to encourage a return to domestic travel.
Creative agency: Thinkerbell
Out of Home: oOh!media
Coming together for sunrise
International: Bringing the art world and Out of Home together, artist David Hockney's two-and-a-half minute animation of the sunrise created a moment of reflection for passersby. Created on his iPad, the 83-year-old artist's expression of the sunrise was broadcast on billboards in New York, London, Los Angeles, Tokyo and Seoul at set times each day in May.
Creative agency: N/A
Out of Home: Ocean Outdoor UK
The Fresh Food People go green
Australia: Demonstrating their commitment to sustainability, Woolworths is seeking to promote how they are doing good for the environment by moving to eco-friendly materials and recycling unused fruit and veg, like turning overripe bananas into banana bread. By using Out of Home, Woolworths' campaign acts as a pledge to the community that the brand is committed to reuse and recycling.
Creative agency: M&C Saatchi
Out of Home: QMS Media
A perfectly imperfect burger
Spain: Burger King's 'Real beauty, real flavour' campaign celebrates the elimination of preservatives and artificial colours from all of its products in Spain. Focusing on each element of its burgers and what makes them taste so good, the campaign highlights the imperfections and beauty in their ingredients, like the wrinkle of a hamburger bun or the fries in all different sizes.
Creative agency: Wavemaker, La Despensa
Out of Home: Clear Channel España