PrintEx favourite Meqa Smith will present Loyalty Beyond Reason, a session on recruitment and marketing, at PacPrint, co-located with Visual Impact and the Labels & Packaging Expo, in Melbourne on Tuesday 28th September at 12.30pm
An HR and business marketing professional who founded The Unforgettable Agency, Smith (pictured) specialises in helping small and medium-sized enterprises transform their recruitment and marketing processes.
“In business these days, almost everything is easy to copy and you’ll find similar businesses using the same business model, the same software, the same marketing tactics – and, offering much the same product or service. So where’s the competitive edge?”
The answer, she says, is people. “Each person is unique – you can’t simply purchase the same one or replicate the contribution of a person to a business. It’s the unique way your people use your systems that helps your business keep delivering on your promise to your customers…or not.”
The Unforgettable Agency combines sales, marketing, recruitment and retention ideas to help clients across a range of industries find great people.
“People are like batteries – and when they come to work less than fully charged, it’s impossible to get them to perform as well as they might," Smith says. "The secret to helping your people achieve to their potential is to re-engage the employees you have with a simple strategy I’ll share at PacPrint, and then make sure that any new employees you bring onto the team are hired the right way.
“Work is such a huge part of our lives, and it impacts us as people, partners and parents, not just as employees. We’ve made it our mission to help change the conversations people are having around boardroom tables so that the conversations people are having around their dining tables – about their work and how it contributes to their lives – changes for the better also.”
The 2021 PacPrint Forum Series of seminars will run daily throughout the show, which is to be held at the Melbourne Convention & Exhibition Centre from 28 September to 1 October. Click here to register for the show, or go to www.pacprint.com.au