NSW wide format printer GSP Print produced two of the winning entries in the Outdoor Media Association’s (OMA) quarter three Creative Collection competition for 2021, including the Big, Bold and Bright prize winner and the Best Use of Multi-Format.
Best Use of Multi-Format Winner
Campaign: Australia’s Own – Nurtured by Nature
Advertiser: Freedom Foods
Creative agency: 72andSunny
Media agency: Reprise
Printer: GSP Print
“While a strong message is important when engaging audiences, creativity and context are equally as valuable when thinking about what will make a campaign memorable,” said one of the judges, Jessica Debrodt from the Art Gallery of New South Wales. “The way the Freedom Foods campaign embedded its messaging within the imagery of nature and juxtaposed it with an urban environment, is a great example of how to create a lasting impression across multi-formats.”
Big, Bold and Bright Winner
Campaign: The Voice
Advertiser: Channel 7
Creative agency: Trovato Design Pty Ltd
Media agency: Channel 7
Printer: GSP Print
“With two thirds of the country in lockdown for several months, this has been a particularly challenging quarter for everyone,” said OMA CEO Charmaine Moldrich. “However, it did not stifle creativity in Outdoor and the entries in the Creative Collection Q3 are a testament to advertisers’ confidence in our channel. It was great to see advertisers use OOH environments, formats, and technology to strategically drive their campaigns.”
The competition attracted 19 submissions from OMA members including: Adflow, JCDecaux, oOh!media, QMS Media, Shopper, and VMO (Val Morgan Outdoor).
Big, Bold and Bright Honourable Mention
Campaign: Let’s Get Growing
Advertiser: Sharesies
Creative agency: BMF
Media agency: MBM
Printer: digital
Best Use of Digital Winner
Campaign: #didntseethatcoming
Advertiser: Bare Crematorium
Creative agency: Bare Crematorium inhouse creative
Media agency: N/A
Printer: digital
Innovation in Out of Home Winner
Campaign: Wentworth – The Final Sentence
Advertiser: Foxtel
Creative agency: Fox Creative
Media agency: Mindshare
Printer: digital
Innovation in Out of Home Honourable Mention
Campaign: BTC Markets Live Crypto Feed
Advertiser: BTC Markets
Creative agency: 500
Media agency: Handle Media
Printer: digital
Out of Home for Good Winner
Campaign: Arm Yourself
Advertiser: Australian Government
Creative agency: BMF
Media agency: UM
Printer: digital
Guest judges were:
Andy Athans, Group Marketing Manager, VMO
Jessica Debrodt, Founder, Jessica Debrodt Marketing and Communications and Consultant for Art Gallery of NSW
Tim Kirby, Founder, Galore
Michael Selden, Head of Sales and Platforms, Jolt Charge.
