The Outdoor Media Association’s Best of Outdoor, a selection of local and international Out of Home (OOH) campaigns, this month features ads for NRMA Insurance, the return of the Australian Grand Prix, and the ninth month of the Islamic calendar, Ramadan.
The power of simplicity
Australia: NRMA’s latest campaign for Single-Item Insurance plays with scale and negative space to make for a really simple yet high-impact campaign. The creative displays one small, sentimental object centred in a large blue billboard, with the tag line “That one thing,” inspiring everyone think about "their" one thing.
Creative: Bear Meets Eagle On Fire
Media agency: Initiative
Out of Home: JCDecaux
Halo hits the streets
Australia: The highly anticipated Paramount+ game-turned-series, Halo, could only be launched on a multi format Out of Home campaign. Bus shelter wraps, roof banners, neon lighting and reverse printing techniques all work to immerse commuters in the world of Halo.
Creative: Paramount Group
Media agency: Wavemaker
Out of Home: oOh!media
The Grand Prix returns to Melbourne
Australia: Kayo Sports has taken over a tram shelter, in celebration of The Australian Grand Prix returning to Melbourne after a two-year hiatus. The tram shelter takeover includes a full station wrap and screens that play the F1 race highlights to passers-by. The campaign also included digital displays around Melbourne.
Creative: Saatchi & Saatchi
Media agency: UM Sydney
Out of Home: JCDecaux and QMS
Plates fill when the sun sets
UK: Tesco marks Ramadan with a campaign designed to honour everyone fasting. The digital display showed empty plates that gradually fill up as the sun sets. Highlighting Iftar, the evening meal that signifies the end of the daily fast.
Creative agency: BBH London
Media agency: Mediacom
Out of Home: Ocean
Bring in the Minions
UK: Employing ‘Despicable Me’s’ Minion army, Sky Broadband touted their fast internet with this eye-catching creative. Pop-up slides and special build signage provide the perfect backdrop for the dramatic and silly minions.
Creative: NA
Media agencies: NA
Out of Home: JCDecaux UK
