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Avery Dennison innovations reduce ‘environmental footprint’ 

Avery Dennison’s new Sustainable Portfolio materials introduced at FESPA have been developed to offer installers new levels of performance and sustainability.


“Our customers face real-world pressures, and they need to maintain the highest performance possible at any given price point,” said Alessandro Sacchi, product line director, Avery Dennison Graphics Solutions Europe. “These Sustainable Portfolio materials are the result of extensive research and development. They have been developed to make sure that installers don’t have to offer second-best when transforming their own and their end users’ environmental footprint.”

As part of the new Sustainable Print portfolio introduced at FESPA in Berlin, Avery Dennison SP 1504 Easy Apply PVC-free digital film for automotive wraps is the result of a long research project and now offers premium performance to print projects without contributing to the use of chlorine, phthalates, or other halogens. 

Another offering in the Sustainable Print portfolio was Avery Dennison SP 3523 Opaque Matt. This is a new addition to the popular 3000 series, providing a more sustainable PVC-free alternative to PVC products for short-term promotional graphics. “A valuable new tool for installers planning projects for stores, events, and other indoor locations,” the company said.


“For installers looking at architecture projects and seeking new ways to decorate interior walls, FESPA included the Organoid Natural Surfaces portfolio, under the theme ‘See. Feel. Smell’.  The portfolio uses renewable and authentic handcrafted materials with self-adhesive backing and copes with a wide range of wall and window surfaces."

Elizabeth Park, director innovation and marketing excellence, AD Graphics EMENA, said innovation and sustainability go hand in hand, and motivated research teams are a key part of ensuring success.

“Our approach to sustainability is comprehensive, including areas such as social responsibility, as well as environmental impacts, both internally and in the supply chain. These new materials are the result of very dedicated work by many Avery Dennison teams and many of our external partners. We are confident that they offer installers important new options as they face their own sustainability demands.”

FESPA 2022 also offered a glimpse into the new Avery Dennison SPF-X3, the latest paint protection film offering vehicles water-repelling and paint protection properties that last up to ten years.