It’s not often you see one of the stars of the print industry plastered alongside music greats and some of the world’s best-known products – but that’s exactly what’s happening in Brisbane at the moment, with a series of fun posters featuring (and printed on) the Océ Colorado 1640, popping up everywhere from bus shelters to underpasses.
The reason? Océ’s new Colorado Pop Up Showroom, that will pop up on James Street in New Farm, from July 16 to July 27. The event is set to draw visitors from around Queensland’s capital to see the Colorado and its game-changing UVgel technology, in action.
“Posters, of course, make perfect sense to promote the world’s fastest roll-to-roll printer, which can print 100 posters in 1 hour…for under $100,” said Jane Cox, Business Development Manager for Océ, when we caught up with her in the sunny city this week.
“Recent research found that 75% of print businesses surveyed expected their wide-format print volumes to increase in the coming 12 months, with the top growth prospects identified as banners, signs and posters.”
“The Océ Colorado can produce outdoor banners and posters like these at up to 159m2/hour. That’s a phenomenal speed, allowing businesses to tap into what we know are genuine growth markets with a solution that allows them to print more for less.”
The posters will be in Brisbane for a little while yet, with the Pop Up Showroom due to arrive on 16 July for two weeks. Appointments are booking fast, but there’s still time to reserve a spot to take a closer look at the new technology.