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Epson SurePress ticks all the boxes for Wagner Labels

R. Wagner Prestige Labels says the Epson SurePress L-4033AW inkjet digital label press stood “head and shoulders above the competition” when the Sydney-based labels manufacturer recently decided it needed to upgrade its technology.

Epson SurePress002 4
 Wagner's SurePress L-4033AW

“We had already stepped into the digital market with a small toner-based printer, quickly noticed the impact and continual benefits of using this machine and started to look at the digital printing process on a larger scale,” says Chris Galea, production manager at Wagner Labels, which has a history dating back to 1938.

“Having already established ourselves in many other areas of printing including letterpress, screen and flexo this was going to be the next step. With the changing market and frequent improvements in new and improved digital presses we had to look at Epson as they’ve always been a market leader in inkjet machines. When we did, the SurePress L-4033AW stood head and shoulders above the competition.”

Galea said Wagner’s primary concern was that the quality of print from their new label press be second to none.

 “Having always produced high quality, high definition work on our conventional printing presses using a combination of film, plates, ink and equipment, we were looking for a machine that would fit in with our already-varied printing dynamic. We also had to factor in the numerous forms which the machine could print including different coated or uncoated substrates, maximum width, the addition of white ink and a fuller colour gamut. With the addition of white, orange and green ink to the usual CMYK as well as not needing to treat material prior to printing, the SurePress L-4033AW ticked all of these boxes and more. 

“The SurePress offered a point of difference for our customers, an alternative to their range of labels while keeping the quality and colours of their products consistent. This is also in part due to the partnership and match between Epson hardware and Esko software being able to provide even more options and better support.”

Epson SurePress
 Brad Kiehne operates Wagner’s new Epson SurePress L-4033AW

 Galea says the SurePress has also provided a boost in productivity levels. “We have established ourselves in running small, specialty work such as cosmetics, pharmaceuticals, food and wine labels. However, our new SurePress has enabled us to increase our capacity to do these types of jobs and widen our market even further. With less setup and material, it is easier to run multiple jobs in a quicker and more efficient manner. The L-4033AW is also capable of running labels just over 900mm which, combined with the lightfast and long-lasting inks, means we can print larger outdoor labels as well.”