The real reason workers leave, and how to make them stay
Lead researcher of global HR think-tank Reventure, Dr Lindsay McMillan said this latest research joins mounting evidence that employees are looking for greater purpose and meaning at work.
Research by HR think tank Reventure as part of its national a future that works campaign found that 72 per cent of Australian workers were looking for purpose and meaning in work.
Facebook’s approach to stem the flow of star employees is a HR solution called job crafting, which is one of the a future that works campaign solutions to build a culture of purpose and meaning.
“Carrying out a job with a fixed role description that actually contains the work you enjoy and excel at is almost akin to winning the lottery – it’s extremely unlikely,” Dr McMillan said.
“Our research has found that jobs need to be crafted around employees not the other way around.
“Job crafting reimagines roles according to employees’ strengths and what they are passionate about, which increases the level of purpose and meaning they feel at work.
“Give workers a purpose – this is a crucial element that management often overlooks when attempting to retain workers.
“Work has to be meaningful for employees to stay on long-term – some large organisations like Facebook understand this and are adopting initiatives like job crafting to keep their best workers.
“More organisations need to follow suit in order to avoid a high employee turnover in 2018.”
A Future that Works