Konica Minolta Australia and Konica Minolta New Zealand has strengthened its market position with Melissa Dempsey’s appointment to the role of chief marketing officer.
Konica Minolta's Sydney headquarters
Melissa Dempsey (pictured right) will support the company’s continued customer experience (CX)-led transformation, with a focus on
Melissa Dempsey, new CMO at Konica Minolta strengthening Konica Minolta’s leadership position in print and imaging technology while building identity as a trusted partner for managed information technology (IT) services.
Based in Sydney, Melissa brings more than 20 years of experience in the technology sector to the role, with most of this spent leading high-performing teams in complex, multinational organisations including IT majors NortonLifeLock and Symantec.
Dempsey has developed the skillset to oversee business innovation and digital transformation, from launching new product portfolios and go-to-market strategies, to introducing new brand and product campaigns, as well as leading critical projects to drive people, process, and behaviour changes internally. Her extensive experience in the cybersecurity sector has also helped her develop a unique insight into the challenges facing modern businesses and the importance of building trust.
Yohei Konaka, managing director, Konica Minolta Australia, says: “Melissa brings a wealth of industry experience and a proven ability to understand our customers and partners, collaborate with global teams, and spearhead positive transformation for the Konica Minolta Australia and New Zealand teams. Konica Minolta has been developing new technologies and innovative solutions for over 150 years, and Melissa’s unique skillset will ensure that traditional print customers continue to be supported by a diversified set of solutions and services that address the challenges of a modern work environment, while also bringing Konica Minolta’s services to a new generation of customers.
“We are thrilled to welcome Melissa to the team and have no doubt she will be successful in strengthening the company’s value as a trusted partner for its customers,” adds Konaka.
Eric Holtsmark, managing director, Konica Minolta New Zealand, says: “The appointment of Melissa for the company is fantastic. She will be working closely with our marketing team in New Zealand as well to bring new technologies to market. Since our establishment in New Zealand over three years ago, we have grown very fast and expanding our offerings is the next step in our evolution.”
Dempsey says: “Joining Konica Minolta, a brand with a 150-year-old legacy, is incredibly exciting. Helping customers better understand their digital journey from an end-to-end perspective and successfully transform their businesses is a key driver for me.
“I look forward to working with the executive leadership team to continue to deliver value in a space that is steeped in tradition, while also investing in the future of Konica Minolta Australia and New Zealand by showcasing the new solutions and services that we're bringing to our existing customer base. Strategically placing the customer experience at the core of our business, and expanding our IT portfolio, are critical steps that will strengthen Konica Minolta’s reputation as a business solutions partner, as well as a managed service provider into the future.”
