Printers around the country are facing a dilemma, after a spate of unclaimed wallets have turned up at print businesses around the country this week.
While the idea of stumbling across a wallet full of valuables is one of those ‘windfall’ opportunities most of us dream of, the reality is somewhat more complex, with the finder often torn between keeping the loot or trying to get the treasure back into the right hands.
Happily for the finders in this instance, the explanation – and the course of action – was made clear, with the wallets turning out to be a clever marketing initiative for Océ Australia, who used the gimmick to promote its Océ Colorado 1640 roll-to-roll printer, the first to use its patented UVgel technology.
As well as outlining the ways a Colorado printer could help ‘put more money in [their] hip pockets’, the wallets contain goodies like complementary vouchers worth $2000, to be used on ink or media when purchasing their new Colorado 1640, and even free movie tickets – all redeemable, of course, by returning the wallet to an Océ Business Development Manager and attending a machine demo.
“In a competitive market, we’re always looking for ways to achieve cut-through, and there’s no better way to illustrate the benefits of print than by using print in a creative way,” says Dale Hawkins, who conceived the campaign for Océ Australia.
“We hope the original approach will create a bit of a buzz, maybe inspire a few people to think outside the box for their next print campaign and, of course, get the message across about the breakthrough
productivity, automation, economy and versatility of the new Océ Colorado printers.”
Should a wallet turn up at your place of business, Hawkins says, all the details of how to claim your rewards will be inside – and, you’ll even get to keep your new wallet.
And for those who don’t come across one? “No problems,” Hawkins confided. “If it sounds interesting to you, visit oce.com.au/wallet or give your Océ Australia rep a call and we’ll tell you how you can claim your reward anyway!”