“There’s no doubt there’s a few challenges around in the market at the moment but if you stop and look at what’s going on, there’s so much opportunity out there too,” says Tony Bertrand, national marketing manager for Ball & Doggett in this week’s B&D Reset webinar.
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| (l-r) Tony Bertrand, national marketing manager B&D; Jason Little, co-founder of brand agency For The People; and host Zaidee Jackson, B&D's business development manager, in this week’s Reset episode 5 webinar on YouTube. |
“Both Jason and Tony share insight on their views of our current landscape as an industry and how as a community we forge forward,” the company says. “We delve into the development of the Ball & Doggett brand, created by For The People.
“Join us as we hear Jason and Tony’s views on what brands are doing now along with their position on supporting our graduating design students.
“We pose the question : What optimism looks like to you for your business right now?"
Jason Little, co-founder, For The People, says: “I’m optimistic that this behavioural shift that we’re going through as humanity, that our individual actions affect everyone, will translate to a more respectful and positive future. I’ve witnessed industries and communities coming together as they once did - working together and supporting each other, and having an open dialogue around the difficulties we all face. Work environments have had to rise above usual day-to-day and really lean into the mindfulness of their people. I believe we’ll get through this, with clarity about what really matters – each other, and the kindness we all need to extend outward.”
Tony Bertrand, National Marketing Manager, Ball & Doggett: “Optimism for me is seeing people step up and make a positive difference. So much blame and negativity around. Stop and make a positive difference to anything. You choose.”
