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Sign Essentials signs on as new Mimaki dealer

Mimaki Australia has named Sign Essentials as its newest dealer to supply the whole range of Mimaki products, including its popular wide format printers, across Queensland, Northern New South Wales and the Northern Territory.

Handshake
 (l-r) Tomomitsu Harada, GM, Mimaki Australia; Sean Strange, GM, Sign Essentials; Jason Hay, national sales manager, Mimaki Australia.

“We are delighted with our Mimaki appointment,” says Sean Strange, general manager of Sign Essentials.  “Mimaki has some fantastic products that fill a few gaps in our existing offerings.  We’re particularly excited with the new UCJV300-160 and UCJV150-160.  These innovative printer/cutters with UV-cured inks offer the ability to output high quality graphics in excellent time without the need to out-gas.   This decreases production times significantly which is great because we all know deadlines are getting shorter and shorter.”

Sign Essentials will be a one-stop-shop for Mimaki, offering sales, training, support and service, as it does for existing products. “The way we do it now works well,” says Solomon Ferreira, service manager at Sign Essentials.  “Customers like being able to contact our team with any enquiry, knowing we can help them sort it out.  We regularly visit most parts of Queensland and Northern NSW already, so it will be easy for us to add new Mimaki customers to the trips.”   

Sign Essentials and Mimaki representatives have met several times over the past few weeks and quickly developed an excellent working relationship. “We’ve been very impressed with the professionalism of the team at Mimaki,” says Strange.  “It was a big decision for us and Mimaki have respected the process we had to go through.  We’re definitely not replacing what we had. For us, it was very important we add to our offerings and are able to offer more choice to our customers. We feel we can achieve these objectives with the Mimaki range.”  

“Mimaki Australia is proud to have Sign Essentials on board with the brand,” says Jason Hay – national sales manager, Mimaki Australia. “The excitement with the opening of our new showroom at Murarrie and partnering with Sign Essentials shows the commitment from Mimaki moving forward in Queensland. Sign Essentials has great experience in the Queensland market, especially in sales and service in Brisbane and far north Queensland. The respect that Sign Essentials has in the Queensland market, was a clear factor in adding this partnership to join our existing network. This has certainly strengthened the Mimaki model and presence for sure.”

Mimaki products are available from Sign Essentials now. Their showroom is located at 20 Prosperity Place, Geebung.  Sign Essentials has been selling to, supporting and servicing the Queensland sign and graphics industries since 1991.

Mimaki Queensland showroom is located 4a/20 Smallwood Place Murarrie QLD.